The mental side
What do you practice when you’re told to ‘stay focused’?
You put time into your physical skills. But when your thoughts get loud, confidence drops, or a mistake follows you into the next play, it helps to have mental skills you’ve practiced, too.
10‑for‑10 gives you guided time to work on those skills. Choose a session, follow along, and make mental preparation part of the work you already do.
What you receive
Here’s what’s inside.
Athlete-focused sessions with themes including confidence, self-talk, focus, preparation, and responding to adversity.
- 5
Mental Imagery Sessions
Guided mental rehearsal to help you picture competitive situations and practice how you want to respond.
- 5
Meditation and Affirmation Sessions
Guided practice in awareness, focus, and purposeful self-talk.
One Digital Session Guide
A PDF containing the links to all ten sessions, organized so you can choose a session and return to it.
- Each session under 10 minutes
- Self-guided
- Delivered as a digital PDF
The AIM connection
A starting point within a bigger system.
AIM brings together the Arrow Framework, the Pack Mindset, the Six Laws of Competitive Energy, and the Ten Pillars of Mental Performance.
Together, they connect how athletes prepare, direct their energy, build daily habits, and contribute to a team.
10‑for‑10 gives you a practical introduction to selected mental skills within that system through guided sessions you can use on your own.
- The Arrow Framework
- The Pack Mindset
- Six Laws of Competitive Energy
- Ten Pillars of Mental Performance
Approach • Integration • Mindset
How to use it
A few minutes with a purpose.
Every session is under ten minutes, so practice fits around the training you already do.
- STEP 01
Get your guide.
Purchase 10‑for‑10 and receive the PDF through the configured delivery process.
- STEP 02
Choose a session.
Open the PDF and follow a link to the guided session you want to practice.
- STEP 03
Build repetition.
Set aside time before training, before competition, or during a quiet part of your day. Return to sessions as you become familiar with the skills.
Meet Alex
Built from coaching and lived practice.
I’m Alex Rojas, a Certified Mental Performance Coach and founder of AIM. My background includes college baseball, ultramarathon running, and eight years of jiujitsu, where I hold a purple belt.
I had athletic ability before I had a consistent way to handle the mental side of performance. I learned many of these skills later than I wish I had. I created 10‑for‑10 to help athletes start practicing them earlier.
- College baseball
- Ultramarathon runner
- Jiujitsu purple belt
Purchase
Start your mental skills practice.
AIM 10‑for‑10
Ten guided sessions
Ten guided sessions, each under ten minutes, accessed through links in a digital PDF.
- 5 mental imagery sessions
- 5 meditation and affirmation sessions
- 1 digital session guide (PDF)
- Self-guided — use on your own schedule
$25USD · One-time purchase
Your Order
Thank you for your purchase!
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FAQ
Short answers.
Is this the complete AIM program?
No. It’s a focused collection of guided sessions that introduces selected mental skills within the broader AIM system.
Is this only for baseball and softball?
No. The sessions are athlete-focused, and the mental skills apply across sports.
What do I receive?
A digital PDF containing access links to ten guided mental imagery, meditation, and affirmation sessions.
Does it include individual coaching?
No. This is a self-guided product.
How much time do I need?
Each session is under ten minutes.